Blogs

  • Entice me with your testimonials ... really?
    Posted by robm on Thursday, January 19, 2012 - 14:32

    Personally I don't buy into testimonials. 

    If I, as a potential customer, visit your website and testimonials are scattered around the place will this really entice me to buy your product or sign up for your service? Unfortunately not, but instead I will become skeptical as to the validity of these testimonials and possibly your products and services to.

    Were they really written by your customers? Were they heavily edited to alter the overall impression?

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  • Long time, no blog...
    Posted by Simon on Sunday, October 2, 2011 - 22:21

    These blogs, to some degree, reveal how damn busy we are! No blogs = no spare time.

    In little more than 8 months, we've moved on from twelve to around twenty staff. Most of the intake have been experienced and we have solid induction processes to bring them quickly up to speed. We've had some misfires, (miss-hires?), but mostly we've shown that the agency is starting to attract talent all on its own. People who get our story and want to contribute. Which is nice.

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  • Things to do while you're waiting for Microsoft Word to start...
    Posted by Simon on Saturday, June 18, 2011 - 23:19

    A comment by Jan in the studio this week piqued the trail of thought that led here.  

    He said - 'I hate it when clients send Word docs these days'.  'If they do, I just open them directly in GoogleDocs from the email - it's quicker than waiting for Word to start'.

    For those that don't know what's being said here - Google's 'docs', a cloud-based equivilent to Microsoft's Office suite, makes life easier.  For everyone.

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  • Playbook a hit - Blackberry shares go exponential!
    Posted by Simon on Tuesday, April 19, 2011 - 20:59

    Blackberry shares are tumbling.

    It's universally agreed that their entry in the tablet stakes, the 'Playbook' is underdeveloped and stupidly named.

    But, don't forget, they do make good keyboards and offer good security for business on 'iconic' smartphones.

    But do they offer good security? And will governments allow that level of security? And do businesses, who used to be paranoid about security, care any more?

    Nope, nope, nope.

    So, watch the CEO of Blackberry fall off his perch under fairly light questioning by 'DotRory' at the Beeb.

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  • A giant leap a bit further along
    Posted by Simon on Wednesday, March 2, 2011 - 23:14

    Thanks to Apple for the iPad2, announced today. It's truly awesome, it's truly wonderful, it's truly one more step along Apple's path to wearing the word 'truly' out.

    Interesting to note that it's just a bunch of incremental improvements all round - weight, thickness, speed, graphics (actually graphics was a bit more than incremental at 9x original performance, which is actually awesome, truly).

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  • Mobilising our efforts
    Posted by Simon on Sunday, February 20, 2011 - 09:48

    I used to play a game - walking down Oxford Street - where I would count the number of people using smartphones (I included people listening to iPods too).  I would count up if I saw someone using one and down if I didn't - all the way down to our offices in Centre Point.  Month after month it always netted at a negative number - less people doing it than not. 

    And then that negative number started to shrink. 

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  • Chrome experiment
    Posted by Simon on Tuesday, October 19, 2010 - 09:09

    This may or not make any sense:

    If you've ever seen the movie Ratatouille, there is the moment when the cynical old critic tastes the dish in the restaurant - and is instantly transported back to his childhood.

    It felt a little like that for me when I watched this experiment. It's delightfully simple, but makes a huge point:

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  • Three good reasons
    Posted by Simon on Monday, September 6, 2010 - 23:07

    In this last brief moment of freedom, I wanted to share my conclusion about Android, iPhone and the general future of the universe. In just a few days time, a post like this won't be possible, Censorship of the iPhone masses will prevail in the form of democratic blog moderation and we (you and I) will have to find new channels in which to share such scurrilous thoughts. Fortunately, Android provides dozens.

    Why Android over iPhone OS? Let's go...

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