Email marketing is an extremely powerful marketing technique. Among all types of digital marketing, email marketing ranks the highest in customer acquisition and retention according to professionals in small to medium sized businesses. On top of that, email marketing has a phenomenally high ROI, averaging around $38 for every $1 spent. In addition, 72% of customers prefer business communications to be conducted through emails.
With such strong statistics, it only makes sense for companies to implement an effective email marketing strategy to drive their business forward.
91% of consumers check their emails daily. Will they be seeing one of yours? Image courtesy of Pixabay
Email marketing is a form of digital marketing which involves distributing emails to existing and potential clients. Effective implementation of email marketing can enhance brand awareness, instil loyalty, and above all, increase revenue.
The most important thing to remember is, don’t spam. Never send marketing emails to people who did not explicitly request for such emails. Not only are those email spam, but the recipients are also unlikely to buy anything for you. Moreover, if they consign your emails to the spam or junk folder, your email marketing distributor might suspend your account. Emails using your domain URL may also face increased chances of being labelled as spam.
The first step in the process is to get people to opt-in to your email marketing and build an email list. This can be done by offering an opt-in option for people who visit your company’s website. Although the number of subscribers will be small, they are highly targeted, which means they are worth a hundred normal email lists. You can start a blog or give away exclusive reports to draw in more opt-ins. In any case, this will take time, but please persevere. After a few years, your list will be one of your most important marketing tools.
If you want instant results, you can probably rent or buy email lists. However, be sure to get the list from reputable companies. Otherwise, you might end up with a spam list harvested from websites around the world. Imagine trying to promote a Derby-based office supply company to executives in Uganda or the Philippines. It doesn’t make a lot of sense, right?
Consulting firm McKinsey claims that marketing emails trigger purchasing decisions three times higher compared to social media. Can you really afford to not start an in-house email marketing programme?